Strategic Positioning Borchers operates as a coating additives and specialty catalyst solutions provider with a broad industry footprint, now part of Milliken & Co. This positions them to leverage Milliken’s global reach and multi-vertical customer base for cross-selling coating additives and catalysts into existing clients.

Recent Product Launches Recent introductions include Borchi Gen 0311 and Borchi Kat 2115, signaling ongoing innovation in solventborne polyurethane systems and tin-free catalysis. This creates opportunities to target customers seeking high-performance wetting, dispersing agents, and greener catalysis options.

Coatings Technology Demand With a portfolio spanning non-yellowing alkyds, barrier coatings for packaging, and catalysts for insulation materials, there is strong potential to upsell advanced additives and catalysts to manufacturers focused on durability, safety, sustainability, and regulatory compliance.

Regional Growth Potential Past hiring activity in Europe and the Americas indicates a willingness to expand regional coverage. Leverage regional account management capabilities to pursue new coatings customers in DACH and broader EMEA for tailored solutions and localized support.

Sustainability and Compliance Environmentally friendly alternatives and tin-free catalysts align with growing sustainability and regulatory trends in coatings and packaging. Position Borchers as a partner for compliant, eco-friendly formulations to win bids from brands prioritizing green performance.