Insights

Market Leadership Boori has established itself as the leading nursery furniture brand in Australia with a strong reputation for innovation and quality, presenting an excellent opportunity to capitalize on brand loyalty and expand their product lines or accessories.

Premium Manufacturing With their own state-of-the-art factory and skilled craftsmen, Boori emphasizes high-quality craftsmanship. Sales strategies can focus on premium materials, customizations, or extended warranties to attract discerning customers seeking durable and stylish nursery solutions.

Digital Engagement Utilizing a robust technology stack, including Google Maps and Shop Pay, suggests an audience comfortable with online shopping. There is potential for boosting e-commerce offerings, targeted digital marketing, or enhancing their online customer experience to increase sales.

Growth Potential Operating within a competitive segment with a revenue between $10M to $25M, Boori offers room for expansion through new retail partnerships, product diversification, or market expansion into other regions or related child and nursery product categories.

Customer Service Focus Boori's dedicated delivery and customer service teams highlight a commitment to superior service, which can be leveraged through value-added offerings such as personalized consultations, after-sales support, or loyalty programs to deepen customer engagement and drive repeat sales.

Boori Tech Stack

Boori uses 8 technology products and services including Unpkg, cdnjs, Cloudflare DNS, and more. Explore Boori's tech stack below.

  • Unpkg
    Content Delivery Network
  • cdnjs
    Content Delivery Network
  • Cloudflare DNS
    Domain Name Services
  • Google Maps
    Maps
  • Shop Pay
    Payment Processing
  • Google
    Search Engines
  • HSTS
    Security
  • CartBot
    Shopping Cart

Media & News

Boori's Email Address Formats

Boori uses at least 1 format(s):
Boori Email FormatsExamplePercentage
First.Last@boori.comJohn.Doe@boori.com
56%
LFirst@boori.comDJohn@boori.com
25%
First@boori.comJohn@boori.com
13%
FLast@boori.comJDoe@boori.com
6%

Frequently Asked Questions

Where is Boori's headquarters located?

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Boori's main headquarters is located at 4 Southridge Street Unit 11 Eastern Creek, New South Wales 2766 Australia. The company has employees across 4 continents, including OceaniaAsiaEurope.

What is Boori's official website and social media links?

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Boori's official website is boori.com and has social profiles on LinkedIn.

What is Boori's SIC code NAICS code?

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Boori's SIC code is 4899 - Communications Services, Not Elsewhere Classified NAICS code is 44-45 - Retail Trade.

How many employees does Boori have currently?

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As of May 2026, Boori has approximately 30 employees across 4 continents, including OceaniaAsiaEurope. Key team members include Managing Director - Boori Uk: V. X.Group Financial Controller: D. L.Director: V. C.. Explore Boori's employee directory with LeadIQ.

What industry does Boori belong to?

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Boori operates in the Retail industry.

What technology does Boori use?

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Boori's tech stack includes UnpkgcdnjsCloudflare DNSGoogle MapsShop PayGoogleHSTSCartBot.

What is Boori's email format?

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Boori's email format typically follows the pattern of First.Last@boori.com. Find more Boori email formats with LeadIQ.

When was Boori founded?

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Boori was founded in 1993.

Boori

RetailNew South Wales, Australia11-50 Employees

We are passionate creators of beautifully conceived and constructed products for the nursery and beyond - that deliver your dreams and enrich your life.

Established in Australia in 1993, Boori has gone from strength to strength building a reputation for delivering innovations, pioneering design and premium build quality - Today Boori is the market leader in Australian nursery furniture.  

We create our furniture in our very own, purpose built and state-of-the-art factory, employing skilled craftsmen who pride themselves on consistency of quality and attention to detail in everything they do from design to construction. That attention to detail goes beyond our production processes and we work hard to find retailers who share our passion for quality and service - our delivery and customer service teams are specially trained to provide the best possible help, advice and support.

Offering a range of designs from contemporary to traditional we have everything you need to create your dream nursery, bedroom or playroom.

Section iconCompany Overview

Headquarters
4 Southridge Street Unit 11 Eastern Creek, New South Wales 2766 Australia
Website
boori.com
SIC Code
4899 - Communications Services, Not Elsewhere Classified
NAICS Code
44-45 - Retail Trade
Founded
1993
Employees
11-50

Section iconMedia & News

Section iconFunding & Financials

  • $10M$25M

    Boori's revenue is estimated to be in the range of $10M$25M

Section iconFunding & Financials

  • $10M$25M

    Boori's revenue is estimated to be in the range of $10M$25M

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