Insights

Market Leadership Boori is the leading nursery furniture brand in Australia with a strong reputation for innovative design and premium quality, offering a solid foundation for expanding product lines or entering new related markets.

Manufacturing Excellence Operating a purpose-built, state-of-the-art factory with skilled craftsmen ensures high-quality products and potential for custom or exclusive product offerings that appeal to discerning retailers or premium consumers.

E-Commerce Optimization With a website integrating modern tech like Apple Pay and PayPal, there is opportunity to enhance online sales channels further through targeted digital marketing and seamless shopping experiences.

Market Expansion Targeting similar mid-sized competitors in the nursery and children's furniture segment suggests potential for strategic partnerships, collaborations, or geographic expansion within Australia and beyond.

Customer Service Advantage Boori’s focus on trained delivery and customer support teams can be leveraged to upsell premium accessories or complementary products, strengthening brand loyalty and increasing customer lifetime value.

Boori Tech Stack

Boori uses 8 technology products and services including Unpkg, Open Graph, MySQL, and more. Explore Boori's tech stack below.

  • Unpkg
    Content Delivery Network
  • Open Graph
    Content Management System
  • MySQL
    Database
  • Polyfill
    Javascript Libraries
  • Apple Pay
    Payment Processing
  • PayPal
    Payment Processing
  • Priority Hints
    Performance
  • reCAPTCHA
    Security

Media & News

Boori's Email Address Formats

Boori uses at least 1 format(s):
Boori Email FormatsExamplePercentage
First.Last@boori.comJohn.Doe@boori.com
53%
LFirst@boori.comDJohn@boori.com
27%
First@boori.comJohn@boori.com
13%
FLast@boori.comJDoe@boori.com
7%

Frequently Asked Questions

Where is Boori's headquarters located?

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Boori's main headquarters is located at Southridge Street, Unit 11/4 Eastern Creek, New South Wales 2766, AU. The company has employees across 4 continents, including OceaniaAsiaEurope.

What is Boori's official website and social media links?

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Boori's official website is boori.com and has social profiles on LinkedIn.

What is Boori's NAICS code?

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Boori's NAICS code is 44-45 - Retail Trade.

How many employees does Boori have currently?

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As of October 2025, Boori has approximately 501 employees across 4 continents, including OceaniaAsiaEurope. Key team members include Managing Director - Uk: V. X.Group Financial Controller: D. L.Director: V. C.. Explore Boori's employee directory with LeadIQ.

What industry does Boori belong to?

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Boori operates in the Retail industry.

What technology does Boori use?

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Boori's tech stack includes UnpkgOpen GraphMySQLPolyfillApple PayPayPalPriority HintsreCAPTCHA.

What is Boori's email format?

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Boori's email format typically follows the pattern of First.Last@boori.com. Find more Boori email formats with LeadIQ.

When was Boori founded?

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Boori was founded in 1993.

Boori

RetailAustralia501-1000 Employees

We are passionate creators of beautifully conceived and constructed products for the nursery and beyond - that deliver your dreams and enrich your life.

Established in Australia in 1993, Boori has gone from strength to strength building a reputation for delivering innovations, pioneering design and premium build quality - Today Boori is the market leader in Australian nursery furniture.  

We create our furniture in our very own, purpose built and state-of-the-art factory, employing skilled craftsmen who pride themselves on consistency of quality and attention to detail in everything they do from design to construction. That attention to detail goes beyond our production processes and we work hard to find retailers who share our passion for quality and service - our delivery and customer service teams are specially trained to provide the best possible help, advice and support.

Offering a range of designs from contemporary to traditional we have everything you need to create your dream nursery, bedroom or playroom.

Section iconCompany Overview

Headquarters
Southridge Street, Unit 11/4 Eastern Creek, New South Wales 2766, AU
Website
boori.com
NAICS Code
44-45 - Retail Trade
Founded
1993
Employees
501-1000

Section iconMedia & News

Section iconFunding & Financials

  • $10M$25M

    Boori's revenue is estimated to be in the range of $10M$25M

Section iconFunding & Financials

  • $10M$25M

    Boori's revenue is estimated to be in the range of $10M$25M

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