Insights

Growth Through Acquisition The recent acquisition of Bobux by Munro Footwear Group in June 2023 indicates a strategic expansion in the children's footwear market, creating opportunities for cross-promotion and increased distribution channels within the Munro portfolio.

Innovative Design Focus Bobux's longstanding dedication to designing healthy, stylish shoes for growing feet positions it as a premium brand that appeals to health-conscious parents, offering potential upselling opportunities around premium and specialized footwear products.

Market Position & Size With a revenue range of 1 to 10 million USD and a small team, Bobux operates in a competitive niche similar to brands like Livie & Luca and Childrensalon, providing a targeted audience eager for high-quality, health-focused children's shoes.

Technological Engagement Utilizing tools like Google Analytics, Facebook Pixel, and Yotpo Reviews, Bobux actively leverages digital marketing and customer feedback to optimize engagement, suggesting opportunities for enhanced online sales strategies and data-driven marketing campaigns.

leadership & Innovation The appointment of Monica Yianakis as Strategic Innovation Director signals a focus on continuous product development and market differentiation, making the company receptive to innovative sales approaches and collaborative development opportunities.

Bobux Tech Stack

Bobux uses 8 technology products and services including Facebook Pixel, MySQL, Web Vitals, and more. Explore Bobux's tech stack below.

  • Facebook Pixel
    Analytics
  • MySQL
    Database
  • Web Vitals
    Javascript Libraries
  • Yotpo Reviews
    Online Review Management
  • Platform.sh
    Platform As A Service
  • reCAPTCHA
    Security
  • Bootstrap
    UI Frameworks
  • Google Analytics
    Web Analytics

Bobux's Email Address Formats

Bobux uses at least 2 format(s):
Bobux Email FormatsExamplePercentage
First@bobux.comJohn@bobux.com
88%
Middle@bobux.comMichael@bobux.com
7%
LFirst@bobux.comDJohn@bobux.com
3%
Last@bobux.comDoe@bobux.com
2%

Frequently Asked Questions

Where is Bobux's headquarters located?

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Bobux's main headquarters is located at Epsom, Auckland 1023 New Zealand. The company has employees across 4 continents, including OceaniaAsiaNorth America.

What is Bobux's official website and social media links?

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Bobux's official website is bobux.co.nz and has social profiles on LinkedIn.

What is Bobux's NAICS code?

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Bobux's NAICS code is 31-33 - Manufacturing.

How many employees does Bobux have currently?

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As of May 2026, Bobux has approximately 15 employees across 4 continents, including OceaniaAsiaNorth America. Key team members include Director: C. B.Assistant Warehouse Manager: H. R.Pr And Social Media Agency: M. R.. Explore Bobux's employee directory with LeadIQ.

What industry does Bobux belong to?

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Bobux operates in the Manufacturing industry.

What technology does Bobux use?

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Bobux's tech stack includes Facebook PixelMySQLWeb VitalsYotpo ReviewsPlatform.shreCAPTCHABootstrapGoogle Analytics.

What is Bobux's email format?

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Bobux's email format typically follows the pattern of First@bobux.com. Find more Bobux email formats with LeadIQ.

When was Bobux founded?

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Bobux was founded in 1991.

Bobux

ManufacturingAuckland, New Zealand11-50 Employees

We make the best shoes in the world for growing feet. 

We've been at it since 1991 when the original founders, Chris and Colleen Bennett designed the world's first all leather Soft Sole for their daughter, Chloe. They saw what shoes were on the market, decided they wanted more for their daughter, and it's been a story of innovation and phenomenal growth ever since!

Through it all one thing hasn't changed: Our desire to give children the best start in life. Like the parents that buy our shoes, we are willing to go the extra mile for our kids to have the best.

How we do that is by constantly striving to learn more about healthy foot development and by challenging ourselves to create shoes that are both stylish and good for kids.

We love good design. We love doing our best for the kids that wear our shoes. We love what the future holds for Bobux and the children that grow up in them.

We strive in a world with out boundaries. We strive to learn more, to be experts in foot development, and design shoes that are actually good for kids. 

For the children that wear Bobux it is simply about having healthy, high quality, innovative shoes on their feet so they are free to explore the world around them.

In June 2023, Bobux was acquired by Munro Footwear Group and is now one of the brands proudly nestled within the Munro portfolio. Bobux HQ is based in Auckland NZ, with support run out of Melbourne at Munro's Head Office.

Section iconCompany Overview

Headquarters
Epsom, Auckland 1023 New Zealand
NAICS Code
31-33 - Manufacturing
Founded
1991
Employees
11-50

Section iconFunding & Financials

  • $1M$10M

    Bobux's revenue is estimated to be in the range of $1M$10M

Section iconFunding & Financials

  • $1M$10M

    Bobux's revenue is estimated to be in the range of $1M$10M

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