Digital Transformation Focus BOBST's recent launch of the Bobst Connect system and major feature enhancements highlight a strong commitment to digitalization and connectivity, offering opportunities to promote advanced automation solutions and data analytics services to clients seeking smarter printing and packaging equipment.

Sustainability Alignment The company's vision emphasizes sustainability, which aligns with market trends toward eco-friendly packaging solutions; sales initiatives can focus on eco-conscious industry players interested in energy-efficient machinery or sustainable processing options.

Industry Engagement Participation in prominent industry events like the Label and Packaging Technology Open Day and the upcoming North American Open House indicates active market engagement; these platforms provide opportunities to introduce complementary products or digital services to a targeted audience of converters and printers.

Strategic Partnerships BOBST's collaboration with Packitoo for digital sales tools illustrates openness to innovative tech partnerships, presenting opportunities to cross-sell integrated digital solutions or expand service offerings aimed at streamlining packaging workflows for potential clients.

Market Expansion With a global presence across more than 50 countries and a growing asset portfolio, there are significant opportunities to target geographic or sector-specific markets for customized equipment sales, especially in regions or segments where digital solutions and automation are becoming more adopted.