Community Driven Leverage Bob Moore Subaru’s strong Love Promise awards and community partnerships (Ally’s House, Autism Foundation of Oklahoma, OU Children’s Hospital, Oklahoma Blood Institute) to position cross-promo opportunities, charity events, and co-branded campaigns that drive local engagement and foot traffic.
Local Alumni Target Oklahoma City metro area with neighborhood-focused campaigns that emphasize longevity of the Bob Moore Auto Group presence and trusted local reputation, highlighting seven decades of community ties to build confidence for trade-ins, service plans, and loyalty programs.
Family & You Capitalize on Subaru’s safety reputation and the dealership’s Top Safety Pick+ history to upsell advanced safety features, warranty extensions, and certified pre-owned programs, especially for first-time buyers and families looking for reliable daily drivers.
Multi-Channel Utilize the tech stack including WordPress, Shopify, Algolia, and Datadog to run targeted digital campaigns, optimize website UX for inventory discovery, and retarget visitors with customized offers on new and used Subarus.
Growth Spark With revenue in the $10–$25M range and a mid-size team, pursue cross-sell opportunities with accessories, service plans, and maintenance packages, plus partnerships with local charities to create value-driven events that boost service lane traffic and IFS (infinite financing slows) conversions.