Growing Product Range Boardman Bikes has expanded its product offerings recently, including the launch of a new premium junior bike range and updates to its 2021 lineup, indicating opportunities to market accessories, safety gear, and maintenance services tailored to new models and younger riders.

Focus on Youth Market The introduction of junior bikes and kids’ bike ranges suggests a strategic focus on engaging families and young cyclists, presenting potential cross-selling opportunities for child-friendly gear, apparel, and training programs.

Innovation and Quality With recent updates to high-performance bikes like the SLR endurance and gravel models, there is a prospect to target serious cyclists and enthusiasts with premium cycling components, apparel, and upgrade packages.

Brand Inspiration Founded by cycling legend Chris Boardman, the brand’s association with Olympic and World Champion achievements can be leveraged to appeal to competitive cyclists and sports institutions seeking partnership or sponsorship opportunities.

Digital Engagement Utilizing advanced tools like Google Analytics and Salesforce, Boardman Bikes demonstrates a strong online presence and data-driven marketing approach, allowing sales teams to identify targeted customer segments for personalized outreach and new market penetration strategies.