Digital Retail Expansion The dealership's emphasis on pre-owned marketing, inventory, and sales provides a solid base to accelerate online car buying and remote deal closing. Implement an integrated digital retail platform that supports online credit applications, e-signature, trade-in evaluation, and remote desking, aligned with the Target process to boost online conversions and capture more pre-owned buyers in Mobile.

Inventory Optimization With a focus on pre-owned inventory across wholesale and retail channels, there is an opportunity to apply data-driven inventory management and pricing strategies to improve margins and turnover. Propose a solution that integrates with the existing tech stack (Azure and analytics) to forecast demand, automate price adjustments, and optimize wholesale versus retail allocation.

Marketing ROI Their use of Bing Ads alongside an owned website presents an opportunity to deploy a unified marketing platform that centralizes ad spend, tracks channel ROI, and enables retargeting and personalized experiences. Integrate marketing data with the website performance and accessibility metrics to broaden reach and lift conversion rates.

Sales Enablement The existing sales training and deal desking cadence can be amplified with a sales enablement and onboarding solution featuring training content, coaching analytics, playbooks, and deal dashboards that integrate with a CRM and dealer management system to improve win rates and ramp time.

Cloud Security Leveraging Microsoft Azure and Datadog, there is room to strengthen security, compliance, and site reliability for online sales operations. Offer cloud security enhancements, observability, and incident response planning to protect customer data and ensure high uptime for digital sales channels.