Industry reach Blueberry Marketing & Sensory Research operates within multiple consumer-focused sectors including Beauty, Consumer Healthcare, Wellness & OTC, Food and Beverage, Household & Pet Care, and Personal Care, indicating cross-industry sales opportunities and potential for multi-category projects.

Strategic parentage As a division of Reckner with 200+ employees and global capabilities, Blueberry benefits from an established market research network, enabling scalable collaboration, larger project scopes, and joint offerings to clients seeking end-to-end research solutions.

First party data Recent launches like RelevantView position TestSet as a first-party data leader, suggesting upsell opportunities for Blueberry to provide sensory insights that complement proprietary panels and enhance integrated market research programs.

Sensory expertise Partnership with The Institute for Sensory Research and in-person sensory evaluation capabilities enable high-touch product experience testing, which can be sold as premium services to brands seeking real-world consumer engagement analytics.

Growth signals Recent leadership additions and expanded sales leadership in Europe, along with a revenue scale of 50 to 100 million, indicate momentum and readiness for larger, cross-border projects that combine sensory research with broader market investigations.