Blue Wheel (Previously Retail Bloom) Email Format
Advertising ServicesMichigan, United States2-10 Employees
Blue Wheel, formerly Retail Bloom, is an advertising services firm based in Rochester Hills, Michigan, serving as an omni-channel partner for digital commerce. It combines marketplace management, performance advertising, and creative services to support ecommerce brands across direct-to-consumer channels and marketplaces such as Amazon, Walmart, and eBay. Founded in 2011 in the metro Detroit area, the two firms that eventually merged in January 2023 formed a single agency focused on ecommerce. The firm operates with a small team and partners with brands seeking to optimize both marketing outcomes and marketplace operations. In March 2026, Blue Wheel Media LLC announced a partnership with PowerBlock, Inc., extending its collaboration with a fitness brand known for its compact weight solutions.