Local SMB Growth Blue Rock Designs focuses on Ames and Ankeny, serving small businesses, churches and organizations with CMS based websites. This creates repeatable local outreach opportunities to win more projects in the Des Moines metro and expand engagements for existing clients.

WordPress Hosting Upsell Their core platform is WordPress with Cloudways and DigitalOcean hosting, enabling a clear path to offer managed hosting, security hardening, performance optimization and ongoing site care as recurring revenue.

Value Driven Packages The position of delivering big agency level websites at small agency prices can be leveraged to offer retainer based services such as monthly design updates, content refresh, search engine optimization and user experience testing to convert one off builds into ongoing engagements.

White Label Partnerships As a small team they could scale through partnerships with marketing agencies by offering white label web design and development services that deliver WordPress builds and maintenance under a partner brand.

Expansion Opportunities Consider expanding capabilities into ecommerce with WooCommerce and related services such as accessibility improvements, site performance enhancements and migrations to widen client opportunities including nonprofits and local businesses.