Direct-to-Consumer Leverage BLP's Shopify store and online presence to grow direct-to-consumer sales of paints, coatings, and accessories, using targeted campaigns and bundles for DIYers and professional painters.

Targeted Markets With residential, commercial, marine, and industrial coatings, pursue enterprise and fleet accounts such as shipyards and facilities managers, offering volume pricing, technical support, and long-term supply partnerships.

Cross-Sell Bundles Promote bundles that combine coatings with spray equipment parts and painting accessories, plus maintenance kits, to raise average order value and improve project outcomes for contractors and DIY customers.

Marketing Maturation Deepen digital marketing maturity by expanding retargeting, lifecycle emails, and content marketing, leveraging existing Google Ads, GTM, and AWS infrastructure to convert more leads into customers.

Channel Partnerships Build regional distributor and contractor programs to extend reach beyond Alabama, tapping into contractor networks, regional suppliers, and industry associations to accelerate market penetration.