Growing hydration Target retail and direct-to-consumer partnerships with premium hydration and beauty retailers to capitalize on bkr's established hydration narrative and growing 16 oz bottle line, expanding reach beyond niche customers into mainstream wellness and lifestyle channels.

Cosmetic hydration Leverage opportunities with lip care and clean beauty brands to cross-sell Kiss Kits and related lip hydration products, positioning bkr as a holistic hydration ecosystem that complements daily skincare and makeup routines.

Sustainability niche Highlight and expand on reusable glass bottle positioning to appeal to eco-conscious retailers and consumers, pursuing partnerships with sustainable packaging and wholesale distributors to tap into growing demand for zero-waste and refillable options.

Accessibility growth Explore wholesale and B2B channels with mid-market retailers and boutique chains similar to S’well and Corkcicle in revenue tier, aiming to scale from a small team to broader distribution while aligning with price points and margins appropriate for growth-stage brands.

Digital and data Invest in commerce-centric marketing technology and affiliate/AdTech collaborations to optimize acquisition for niche beauty consumers, utilizing the existing tech stack to enhance performance marketing, retargeting, and customer lifetime value analytics.