Bison Coolers
Sporting Goods ManufacturingTexas, United States11-50 Employees
Bison Coolers is a Fort Worth-based manufacturer of rotomolded ice coolers designed for rugged outdoor use. Its products are built to maximize ice retention and withstand harsh environments, featuring dense plastic walls and thick insulation and are made in the USA. The range includes mid- to large-size hard coolers—25, 50, 75, 100, and 150 quart models—as well as SoftPak personal coolers in 12 Can and 24 Can formats. The company serves outdoor enthusiasts such as anglers, tailgaters, campers, and hunters who need dependable cooling in demanding conditions. Founded in 2011, it remains family-owned and operates from Fort Worth, Texas. A recent development is a May 2025 partnership with VU Custom to improve efficiency and expand its Custom business.