Brand Growth Birra Peroni is a long-established Italian brewer with a growing global brand value footprint, recently highlighted as a top 10 fastest expanding beer brands outside the US, indicating opportunities to scale partnerships in international markets and premium product placements.

Strategic Partnerships Recent collaborations with high-profile hospitality and dining brands (Da Michele in Australia, Zizzi for Father’s Day) and a global creative agency (Havas) suggest readiness to co-create promotional programs, event activations, and cross-brand campaigns to drive shelf and on-premise demand.

Diversified Portfolio A broad lineup from mainstream to premium and gluten-free options (including Nastro Azzurro, Peroni Forte, Peroni Senza Glutine, and zero-alcohol variants) enables cross-sell opportunities across diverse retailer segments and seasonal promotions.

Omni-Channel Readiness A tech stack spanning SAP, Salesforce, Power BI, Tableau, WooCommerce and Ariba indicates strong data, e-commerce, and supply chain capabilities to support targeted B2B and B2C sales, pricing optimization, and channel-specific campaigns.

Strategic Growth Levers Ownership by Asahi Europe & International and multi-plant footprint in Rome, Padova, Bari, plus export activity, create avenues for co-marketing, strategic distribution deals, and capacity-aligned partnerships to expand presence in key markets and drive incremental exports.