Global footprint Bird & Bird operates with over 34 offices across Europe, North America, the Middle East, Asia Pacific and Africa, signaling extensive cross-border regulatory and technology-related work. This presents opportunities to offer integrated multinational legal and compliance services, cross-border tech contracts, data privacy, and cybersecurity advisory to clients expanding globally.

Tech orientation The firm specializes in helping organisations changing by technology and the digital world and uses tech stack tools such as Looker, Salesforce, SAP and VMware. Leverage these strengths to pitch practice areas like technology transactions, data protection, cloud contracting, and digital transformation consulting for clients adopting new platforms.

Renewable energy leadership Bird & Bird has strong recognition in renewable energy M&A and project financing, being cited as the most active legal adviser in clean energy financing. This positions the firm to upsell corporate energy, project finance, regulatory compliance, and ESG-related advisory services to energy developers and investors.

Strategic growth moves Recent office openings and headcount growth, including Lisbon expansion and Australia market strengthening, indicate aggressive geographic and practice-area deployment. This opens opportunities to present market-entry support, mixed-discipline teams, and ongoing local counsel services for clients entering these regions.

Awards credibility Awards such as Global Firm of the Year and multiple accolades at Managing IP Awards reinforce reputation. Use this brand credibility to engage senior decision-makers in potential corporate, tech, or finance clients seeking high-caliber, award-winning legal guidance for complex tech and cross-border matters.