Birchbox Email Format
Technology, Information and InternetNew York, United States11-50 Employees
Birchbox is a beauty-focused technology and e-commerce company founded in 2010 and based in New York, New York. It reshapes how people shop for beauty by combining a monthly delivery of personalized samples with original content and an end-to-end online shop. A proprietary algorithm helps tailor product selections to each user based on their profiles and preferences, while the offering also includes tips, tutorials, reviews, and a loyalty program. Its service targets beauty and grooming consumers seeking convenient discovery and purchasing, and it collaborates with brands ranging from mainstream favorites to niche up-and-coming labels. In 2022, Birchbox expanded its distribution through partnerships with ASOS and Look Fantastic, signaling an effort to broaden access through external platforms.