Regional Roofing Strength Billy Ellis Roofing & Windows operates across multiple states (Texas, Oklahoma) with a focus on metal roofing, repairs, and new construction. This regional footprint suggests cross-state sales opportunities, upselling complementary window and siding solutions, and targeting homeowners with similar climate-related roofing needs.

Mid-Market Revenue With estimated annual revenue between $1M and $10M and a workforce of 11-50 employees, there is potential to engage in contracted project work, commercial bids, or larger residential projects by positioning as a scalable partner for window upgrades and metal roofing systems.

Experience & Education Longstanding experience of over 30 years and staff skilled in guiding clients through repairs, re-roofs, and new construction presents a solid basis for premium product pitches, extended warranties, and bundled solutions (roofing plus windows) to increase average deal size.

Tech-Forward Services Utilizes a modern tech stack including AWS, WordPress, Duda, Snowplow, and advertising platforms, indicating readiness for digital marketing partnerships, lead generation programs, CRM integration, and data-driven customer journeys to improve conversion.

Competitive Positioning Compared to peers like Pella and larger players, Billy Ellis shows a regional specialization in metal roofing with a customer-centric approach. Sales plays could emphasize bundled home improvement packages, aftercare, and flexible financing to compete for more substantial residential projects and win revisits.