Local dominance The Billings Gazette is the region’s largest newspaper with a long history and a broad reach, presenting strong opportunities to offer integrated advertising across print and billingsgazette.com to maximize local market penetration.

Digital growth BillingsGazette.com is the #2 medium in the region with substantial online traffic (over 10 million page views monthly), presenting a ready channel for display ads, video, sponsored content, and targeted digital campaigns.

Cross-channel reach Print and digital audiences collectively reach 90 percent of adults in the market, enabling bundled sponsorships, local business stimulus programs, and multi-format campaigns that reinforce brand presence.

Engagement opportunities Recent hires in digital sales and coverage expansions suggest openness to enhanced advertising partnerships, programmatic opportunities, and creative sponsorships aligned with community events and local services.

Financial upside Revenue scale is meaningful (2020s awards, regional leadership) with a revenue range indicative of mid-market potential for cost-effective marketing packages, local business incentives, and bundled media solutions.