Local Reach Expansion Leverage their broad regional audience, with print and billingsgazette.com reaching 90 percent of adults in the market, to upsell digital advertising packages, programmatic buying, and localized video/content sponsorships.

Digital Growth Opportunities Capitalize on the strong online footprint (billingsgazette.com as a top regional medium with 10M+ monthly page views) by proposing advanced analytics, targeted display campaigns, and SEM/SEO services to boost page engagement and advertiser ROI.

Diversified Revenue Explore cross-sell of digital sales solutions, including digital sales manager expertise, programmatic advertising, and sponsorships tied to local events or breaking news campaigns, aligning with their existing tech stack.

Community Engagement Programs Support or expand local stimulus and community initiatives (like Local Business Stimulus) with enhanced marketing credits, CSR storytelling packages, and measured impact reports to attract small-to-mid market advertisers.

Analytics and Tech Enablement Offer data analytics, experimentation, and optimization services using their current tech stack (SAS, IBM SPSS, Visual Website Optimizer, Simpli.fi) to optimize ad performance, audience insights, and attribution for advertisers.