Small team, big need Despite being a full service PR agency with extensive capabilities, Big Splash lists 0-1 employees, indicating a potential need for additional PR support, project management, and scalable services to handle larger campaigns or multiple clients.

Public relations focus Core services in media relations, crisis management, and campaign planning suggest opportunities to upsell integrated communications packages, media training, and high-profile event strategy for clients seeking broad visibility.

Regional presence Offices in Illinois and Indiana present growth potential in Midwest markets; sales potential exists in offering location-specific media lists, regional partnerships, and tailored crisis response for local brands expanding regionally.

Tech stack leverage Usage of AWS, Google Analytics, Tag Manager, Open Graph, and advertising platforms indicates readiness for data-driven campaigns; propose analytics dashboards, attribution modeling, and enhanced digital PR to optimize ROI.

Competitive landscape Operating alongside large, well-funded agencies implies a positioning for nimble, cost-effective PR solutions; suggest packaged offerings, flexible pricing, and outsourced programs for startups and mid-market companies seeking rapid deployment.