Insights

Growing Online Community Big Little Feelings operates a rapidly expanding global online community of over 3 million parents and caregivers, presenting a prime audience for targeted education, coaching programs, and affiliate partnerships that can scale revenue.

Product Expansion Recent news indicates a new line of solution-based play kits in collaboration with parent experts, signaling openness to partnerships, licensing, and cross-sell opportunities that extend from digital courses to physical products.

Diverse Revenue Channels The company currently monetizes via online courses and digital tools, with a diversified tech stack and payment options; there is potential to upsell premium memberships, bundles, or corporate/educator licensing to expand ARR.

Scaleable Marketing Tech Usage of Klaviyo, Mautic, and performance-focused optimization suggests readiness for advanced lead-gen offers, email automation, and retargeting campaigns to drive new course enrollments and kit sales.

Financial Growth Potential With reported revenue in the 10M–25M range and rapid audience growth, there are opportunities to propose strategic partnerships, white-label solutions, or co-branded programs with complementary parenting brands to capture share in the parenting education market.

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Big Little Feelings Tech Stack

Big Little Feelings uses 8 technology products and services including Visual Website Optimizer, iCIMS, Klaviyo, and more. Explore Big Little Feelings's tech stack below.

Big Little Feelings's Email Address Formats

Big Little Feelings uses at least 2 email formats:
Big Little Feelings Email FormatsExamplePercentage
First@biglittlefeelings.comJohn@biglittlefeelings.com
82%
FirstL@biglittlefeelings.comJohnD@biglittlefeelings.com
18%

Frequently Asked Questions

What is Big Little Feelings's official website and social media links?

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Big Little Feelings's official website is biglittlefeelings.com and has social profiles on LinkedIn.

How much revenue does Big Little Feelings generate?

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As of August 2026, Big Little Feelings's annual revenue is estimated to be $10M - $25M.

What is Big Little Feelings's NAICS code?

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Big Little Feelings's NAICS code is 6114 - Business Schools and Computer and Management Training.

How many employees does Big Little Feelings have currently?

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As of August 2026, Big Little Feelings has approximately 9 employees across 2 continents, including North America and Asia. Key team members include Clinical Therapist: R. M. Explore Big Little Feelings's employee directory with LeadIQ.

What industry does Big Little Feelings belong to?

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Big Little Feelings operates in the Professional Training and Coaching industry.

What technology does Big Little Feelings use?

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Big Little Feelings's tech stack includes Visual Website Optimizer, iCIMS, Klaviyo, Mautic, AfterPay, PayPal, Venmo and Piwik PRO Core.

What is Big Little Feelings's email format?

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Big Little Feelings's email format typically follows the pattern of First@biglittlefeelings.com. Find more Big Little Feelings email formats with LeadIQ.

When was Big Little Feelings founded?

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Big Little Feelings was founded in 2020.
Big Little Feelings logo

Big Little Feelings

Professional Training and CoachingColorado, United States2-10 Employees

Big Little Feelings operates in the professional training and coaching sector, offering resources for parents and caregivers through an online community and online courses. The company is based in Denver, Colorado, and has a small team of 2 to 10 employees. Founded in 2020 by Deena Margolin and Kristin Gallant, it has grown to an online community of more than 3 million people worldwide and offers two online courses for children aged 1-6: Winning the Toddler Stage and Potty Training Made Simple. The organization provides strategies, scripts, and how-tos intended to support the development of kind, happy, emotionally resilient kids within an inclusive, judgment-free environment. In 2025, Big Little Feelings announced a collaboration to launch a collection of solution-based play kits with a global toy brand.

Section iconCompany Overview

NAICS Code
6114 - Business Schools and Computer and Management Training
Founded
2020
Employees
2-10

Section iconFunding & Financials

  • $10M - $25M

    Big Little Feelings's revenue is estimated to be in the range of $10M - $25M

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