Insights

Strategic Partnerships Leverage existing and potential collaborations with CapitaLand and other malls to introduce BHG Singapore as a premier retail partner for exclusive events, co-branded campaigns, or loyalty integrations that drive footfall and in-mall experiences.

AR and Tech Capitalize on BHG Singapore's AR sustainability campaign and tech stack by offering sales enablement packages that integrate AR try-ons, interactive product showcases, and data-driven personalization to boost conversion rates online and in-store.

Self-Checkout Innovation Promote efficiency-focused initiatives such as expanding self-checkout and mobile POS deployments to retailers or malls seeking to reduce queues, increase basket size, and improve shopper throughput during peak periods.

Local Community Position BHG as a locally relevant, community-oriented retailer by proposing regionalized product assortments and events that align with Singaporean lifestyle trends, driving loyalty and repeat visits.

Growth levers Target expansion opportunities through partnerships with shopping mall operators and digital platforms (CapitaStar, eCapitaMall) to broaden reach, synchronize promotions, and unlock cross-channel sales opportunities.

Similar companies to BHG Singapore

BHG Singapore Tech Stack

BHG Singapore uses 8 technology products and services including Google Ads, Google Ads Conversion Tracking, Hotjar, and more. Explore BHG Singapore's tech stack below.

Media & News

BHG Singapore's Email Address Formats

BHG Singapore uses at least 3 email formats:
BHG Singapore Email FormatsExamplePercentage
First_Last@bhgsingapore.com.sgJohn_Doe@bhgsingapore.com.sg
97%
First_L@bhgsingapore.com.sgJohn_D@bhgsingapore.com.sg
1%
Last@bhgsingapore.com.sgDoe@bhgsingapore.com.sg
2%

Frequently Asked Questions

What is BHG Singapore's official website and social media links?

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BHG Singapore's official website is bhgsingapore.com.sg and has social profiles on LinkedIn.

How much revenue does BHG Singapore generate?

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As of August 2026, BHG Singapore's annual revenue is estimated to be $25M - $50M.

What is BHG Singapore's SIC code and NAICS code?

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BHG Singapore's SIC code is 5311 - Department Stores and NAICS code is 44-45 - Retail Trade.

How many employees does BHG Singapore have currently?

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As of August 2026, BHG Singapore has approximately 104 employees across 2 continents, including Asia and North America. Key team members include Head Of Operations & Communications: S. A. L., Executive Director: S. T. C. and Projects, Facilities, Security & Housekeeping Manager: K. O. Explore BHG Singapore's employee directory with LeadIQ.

What industry does BHG Singapore belong to?

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BHG Singapore operates in the Retail industry.

What technology does BHG Singapore use?

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BHG Singapore's tech stack includes Google Ads, Google Ads Conversion Tracking, Hotjar, WordPress, Shopify, Twemoji, Polyfill and Microsoft Azure.

What is BHG Singapore's email format?

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BHG Singapore's email format typically follows the pattern of First_Last@bhgsingapore.com.sg. Find more BHG Singapore email formats with LeadIQ.

When was BHG Singapore founded?

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BHG Singapore was founded in 1994.
BHG Singapore logo

BHG Singapore

RetailWest Region, Singapore51-200 Employees

BHG Singapore is a mid-sized retailer operating as a lifestyle department store in Singapore. It runs two stores located at Bugis Junction and Bishan Junction 8, serving shoppers across the city and the West Region. The business traces its roots to 1994, when Seiyu Wing On Department Store was established as a joint venture between Seiyu, Ltd. (Japan) and Wing On Pte Ltd (Hong Kong), and it was acquired by Beijing Hualian Group in 2007, after which it adopted the BHG brand.

Its offering centers on international brands and designer-quality goods sold at accessible prices, with a focus on delivering a positive shopping experience. The company upholds values such as teamwork, entrepreneurial spirit, customer focus, and social and environmental responsibility, aiming to remain locally relevant and community-oriented. In 2022, the retailer introduced self-checkout kiosks to streamline in-store purchases.

Section iconCompany Overview

SIC Code
5311 - Department Stores
NAICS Code
44-45 - Retail Trade
Founded
1994
Employees
51-200

Section iconFunding & Financials

  • $25M - $50M

    BHG Singapore's revenue is estimated to be in the range of $25M - $50M

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