Expands coaching Opportunity to upsell advanced private and semi-private lessons to a broader audience by leveraging the multiple coaches and newly added staff, including Tucker Fortson and Jesus Garcia, to offer specialized training packages and performance-focused programs.

Family friendly Leverage the public-private club feel and family-friendly environment to cross-sell youth camps, junior clinics, and family lesson bundles, positioning as a convenient one-stop tennis destination for all ages.

Facility leverage Capitalize on the well-regarded facility designation and 16 courts by offering exclusive private court time packages, corporate clinics, and local tournament sponsorships to increase usage during off-peak hours.

Community partnerships Expand revenue through partnerships with local schools, clubs, and community organizations for regular USTA sanctioned events, clinics, and memberships, driving recurring attendance and brand exposure.

Digital engagement Enhance enrollment and retention by optimizing digital marketing and CRM initiatives (WordPress site, Mailchimp campaigns, contact forms) to promote lessons, camps, and events to a larger local audience and convert inquiries into bookings.