Insights

Niche Market Focus Betty Designs specializes in performance and lifestyle apparel for female endurance athletes across triathlon, cycling, running, SUP, and surf, presenting a targeted opportunity to offer complementary products or expand into related sports markets to their engaged customer base.

Strong Brand Identity With a recognizable brand built on bold patterns, playful graphics, and collaborations with top athletes, there is potential for co-branded product lines or sponsorship partnerships that leverage their cult following and distinctive image in endurance sports.

Growth through Customization Recent partnership with Delfina Athletics to expand custom offerings indicates openness to tailored apparel solutions, creating opportunities to develop exclusive team or event-specific merchandise for athletic organizations and triathlon events.

Digital Engagement Utilizing a tech stack that includes Shopify, PayPal, and data-driven tools suggests a strong online presence, making it viable to implement targeted marketing campaigns, loyalty programs, and influencer collaborations to increase customer retention and lifetime value.

Potential Market Expansion Given their recent growth and competitive positioning, there are sales opportunities to introduce new product categories, such as athleisure or wellness accessories, to capitalize on the increasing popularity of female empowerment and active lifestyles among their customer base.

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Betty Designs Tech Stack

Betty Designs uses 8 technology products and services including Webpack, Cart Functionality, Handlebars, and more. Explore Betty Designs's tech stack below.

  • Webpack
    Development
  • Cart Functionality
    E-commerce
  • Handlebars
    Javascript Frameworks
  • Moment.js
    Javascript Libraries
  • DataTables
    Javascript Libraries
  • PayPal
    Payment Processing
  • hCaptcha
    Security
  • Adobe Fonts
    Web Fonts

Betty Designs's Email Address Formats

Betty Designs uses at least 1 format(s):
Betty Designs Email FormatsExamplePercentage
First@bettydesigns.comJohn@bettydesigns.com
67%
FirstL@bettydesigns.comJohnD@bettydesigns.com
33%

Frequently Asked Questions

Where is Betty Designs's headquarters located?

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Betty Designs's main headquarters is located at 1806 Somerset Avenue Cardiff by The Sea, California 92007 United States. The company has employees across 1 continents, including North America.

What is Betty Designs's phone number?

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You can contact Betty Designs's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Betty Designs's official website and social media links?

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Betty Designs's official website is bettydesigns.com and has social profiles on LinkedIn.

What is Betty Designs's NAICS code?

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Betty Designs's NAICS code is 448 - Clothing and Clothing Accessories Stores.

How many employees does Betty Designs have currently?

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As of May 2026, Betty Designs has approximately 9 employees across 1 continents, including North America. Key team members include Founder + Creator: K. M.. Explore Betty Designs's employee directory with LeadIQ.

What industry does Betty Designs belong to?

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Betty Designs operates in the Retail Apparel and Fashion industry.

What technology does Betty Designs use?

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Betty Designs's tech stack includes WebpackCart FunctionalityHandlebarsMoment.jsDataTablesPayPalhCaptchaAdobe Fonts.

What is Betty Designs's email format?

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Betty Designs's email format typically follows the pattern of First@bettydesigns.com. Find more Betty Designs email formats with LeadIQ.

When was Betty Designs founded?

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Betty Designs was founded in 2010.

Betty Designs

Retail Apparel and FashionCalifornia, United States2-10 Employees

Betty Designs was founded in 2010 to bring something completely fresh to market for female triathletes. We thrive on sweat + live for fashion. We believe powerful prints + colorful tones play bet in harmony with one another. Our drive to be better than our best keeps us moving + pushing + chasing. We didn’t love the boundaries that held back endurance apparel, so we moved the limits. United by our passion for sport + belief in ourselves, we wear what we want, when we want, how we want. We dare to declare that strong is sexy and badass is beautiful. Betty Designs is the manifestation of Every. Single. Thing. that sparks our fire. And it’s for every body.
Betty Designs was founded in 2010 with the desire to fill a void in the women’s endurance sports market. Built on the concept that women can be both strong + beautiful, Betty Designs has blossomed into one of the most recognizable brands in endurance sports—keeping its edge with bold, playful patterns and graphics in addition to high-profile collaborations with top level athletes and brands. Rooted in triathlon but transcending beyond with a full line of performance and lifestyle pieces for cycling, running, SUP and surf, Betty Designs continues to push the boundaries and remind strong + feminine women everywhere that #BadAssIsBeautiful.

We will continue blurring the line between runway fashion + sport in endurance apparel. Our goal is to be more than a brand that stands out. We want to seal or place in endurance apparel history as an iconic brand. A brand with a cult following + drops that sells out.

The Story of Betty Designs
https://vimeo.com/282370690

Section iconCompany Overview

Headquarters
1806 Somerset Avenue Cardiff by The Sea, California 92007 United States
Phone number
NAICS Code
448 - Clothing and Clothing Accessories Stores
Founded
2010
Employees
2-10

Section iconFunding & Financials

  • $1M$10M

    Betty Designs's revenue is estimated to be in the range of $1M$10M

Section iconFunding & Financials

  • $1M$10M

    Betty Designs's revenue is estimated to be in the range of $1M$10M

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