Insights

Niche medical focus Betterform, Inc. operates in medical foot device manufacturing with prescription orthotics, prefabricated orthotics, diabetic shoes and foot health essentials, indicating opportunities to cross-sell to clinics, podiatrists and surgical centers.

SMB growth potential With a small team (2-10 employees) and revenue between 1M-10M, there is room for scalable partnerships, channel sales, and white-label opportunities to expand their market reach without large enterprise commitments.

ecommerce readiness Active use of WordPress, Shopify/WooCommerce and PayPal suggests a direct-to-consumer and clinician-adjacented sales model, enabling eCommerce partnerships, digital marketing services, and upcoming subscription or consumable supply programs.

tech-forward positioning Adoption of modern tech stack (Sitelinks Search Box, Sucuri, WP Engine, Microsoft 365) shows readiness for optimized online experiences, data analytics, and improved customer support solutions that can be offered as part of a tech augmentation package.

growth opportunities With 25+ years in the industry and leadership positioning as a leader in medical foot devices, there is potential for strategic collaborations, clinical education partnerships, and expanded distribution with healthcare networks to accelerate revenue growth.

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Betterform, Inc. Tech Stack

Betterform, Inc. uses 8 technology products and services including Sucuri, WordPress, Shopify, and more. Explore Betterform, Inc.'s tech stack below.

Sucuri
Content Delivery Network
WordPress
Content Management System
Shopify
E-commerce
WooCommerce
E-commerce
Microsoft 365
Email
PayPal
Payment Processing
WP Engine
Platform As A Service
Sitelinks Search Box
Web Tools And Plugins

Betterform, Inc.'s Email Address Formats

Betterform, Inc. uses at least 4 email formats:

Betterform, Inc. Email Formats	Example	Percentage
FLast@betterforminc.com	JDoe@betterforminc.com	57%
FirstLast@betterforminc.com	JohnDoe@betterforminc.com	14%
First.Last@betterforminc.com	John.Doe@betterforminc.com	15%
Last.First@betterforminc.com	Doe.John@betterforminc.com	14%

Frequently Asked Questions

What is Betterform, Inc.'s phone number?

You can contact Betterform, Inc.'s main corporate office by phone at

+1-248-542-****

. For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Betterform, Inc.'s official website and social media links?

Betterform, Inc.'s official website is betterforminc.com and has social profiles on LinkedIn.

How much revenue does Betterform, Inc. generate?

As of September 2026, Betterform, Inc.'s annual revenue is estimated to be $1M - $10M.

What is Betterform, Inc.'s NAICS code?

Betterform, Inc.'s NAICS code is 3391 - Medical Equipment and Supplies Manufacturing.

How many employees does Betterform, Inc. have currently?

As of September 2026, Betterform, Inc. has approximately 5 employees across 1 continents, including North America. Key team members include Part Time Project Manager: D. C. and Sales Representative And Certified Pedorthist: J. H. Explore Betterform, Inc.'s employee directory with LeadIQ.

What industry does Betterform, Inc. belong to?

Betterform, Inc. operates in the Medical Equipment Manufacturing industry.

What technology does Betterform, Inc. use?

Betterform, Inc.'s tech stack includes Sucuri, WordPress, Shopify, WooCommerce, Microsoft 365, PayPal, WP Engine and Sitelinks Search Box.

What is Betterform, Inc.'s email format?

Betterform, Inc.'s email format typically follows the pattern of FLast@betterforminc.com. Find more Betterform, Inc. email formats with LeadIQ.

Betterform, Inc.

Q: What is Betterform, Inc.'s official website and social media links?

Betterform, Inc.'s official website is betterforminc.com. Betterform, Inc. has social profiles on LinkedIn.

Q: How many employees does Betterform, Inc. have currently?

Betterform, Inc. has approximately 5 employees.

Q: What technology does Betterform, Inc. use?

Betterform, Inc.'s tech stack includes Sucuri, Twemoji, Shopify, Trident AB, Really Simple Discovery.

Q: What is Betterform, Inc.'s NAICS code?

Betterform, Inc.'s NAICS code is 3391 (Medical Equipment and Supplies Manufacturing).

Medical Equipment ManufacturingMichigan, United States2-10 Employees

Betterform, Inc. is a medical equipment manufacturer focused on foot care products, including prescription orthotics, prefabricated orthotics, diabetic shoes, and related foot health essentials. With more than 25 years of experience, the company serves the healthcare community by providing devices intended to support foot health and mobility. Based in Ferndale, Michigan, the company operates within the medical device industry and positions itself as a leader in its specialized segment through its use of advanced technology. The primary customers are healthcare professionals and patients who require orthotics and related footwear solutions, addressing issues related to foot health and diabetic care. The business appears to be relatively small in size, reflecting a focused niche within the broader medical equipment sector.