Expanding Product Line BetterBody Foods continues to innovate with new product launches such as organic oat flour, oat milk creamer, and plant-based condiments, indicating opportunities to cross-sell and introduce these niche health-conscious products to existing customers seeking natural ingredients.

Health and Organic Focus The company’s emphasis on organic and gluten-free offerings positions it well for partnerships with retailers and online marketplaces targeting health-conscious and dietary-specific consumers.

Market Expansion Recent launch in select Costco locations and expansion into e-commerce through Coupang demonstrate the company's commitment to broadening its distribution channels, providing prospects for collaborations with large retail chains and online platforms.

Growing Revenue Base With an estimated revenue between $50M and $100M and a dedicated product development team, there is potential to increase sales by upselling to existing clients and expanding into new geographic markets and retail segments.

Sustainable and Natural Branding The company's focus on natural, healthy food aligns with the increasing consumer demand for sustainable and ethically produced products, presenting opportunities to pitch product bundles and marketing collaborations with eco-focused brands.