Insights

Advanced AI Platform Better's industry-leading AI platform, Tinman®, positions the company as a pioneer in tech-driven mortgage solutions. This opens opportunities to collaborate with financial technology vendors or develop integrated offerings that enhance mortgage processing or customer engagement through AI.

Recent Innovation Launch The introduction of Betsy™, a voice-based AI loan assistant, highlights Better’s focus on cutting-edge customer service technology. Partners providing voice recognition, conversational AI, or smart assistant integrations could find strategic sales opportunities in expanding this technology into related areas.

Strong Market Recognition Awards and accolades such as Best Online Mortgage Lender and digital mortgage innovation recognition suggest high brand credibility. This reputation can be leveraged to offer complementary services like data analytics, compliance solutions, or marketing tools aimed at further enhancing Better’s industry leadership.

Financial Growth & Funding With revenue estimates between 1 billion and 10 billion dollars and recent funding rounds, Better demonstrates substantial growth potential. Financial service providers and insurtech firms can explore partnership opportunities around mortgage insurance, risk management, or embedded finance products tailored to Better’s expanding customer base.

Technology Ecosystem Better’s tech stack incorporating tools like MySQL, Twilio, Darktrace, and collaboration with entities like Fannie Mae showcases its technological sophistication. This presents prospects for cybersecurity firms, API service providers, and data security vendors to offer enhanced solutions that support Better’s AI-native infrastructure and regulatory compliance.

Better Tech Stack

Better uses 8 technology products and services including QuickBooks, CircleCI, MySQL, and more. Explore Better's tech stack below.

  • QuickBooks
    Accounting And Finance
  • CircleCI
    Continuous Integration
  • MySQL
    Database
  • SQL
    Database
  • Twilio
    IT Infrastructure
  • Darktrace
    Network Security
  • Fannie Mae
    Real Estate Property Management
  • Twitter
    Widgets

Media & News

Better's Email Address Formats

Better uses at least 1 format(s):
Better Email FormatsExamplePercentage
FLast@better.comJDoe@better.com
81%
FirstL@better.comJohnD@better.com
11%
First@better.comJohn@better.com
5%
FirstLast@better.comJohnDoe@better.com
3%

Frequently Asked Questions

Where is Better's headquarters located?

Minus sign iconPlus sign icon
Better's main headquarters is located at 1 World Trade Center Floor 80 New York, New York United States. The company has employees across 6 continents, including North AmericaAsiaEurope.

What is Better's stock symbol?

Minus sign iconPlus sign icon
Better is a publicly traded company; the company's stock symbol is BBCO.

What is Better's official website and social media links?

Minus sign iconPlus sign icon
Better's official website is better.com and has social profiles on LinkedInCrunchbase.

What is Better's SIC code NAICS code?

Minus sign iconPlus sign icon
Better's SIC code is 7389 - Business Services, Not Elsewhere Classified NAICS code is 52 - Finance and Insurance.

How many employees does Better have currently?

Minus sign iconPlus sign icon
As of February 2026, Better has approximately 2K employees across 6 continents, including North AmericaAsiaEurope. Key team members include Chief Executive Officer: M. B.Chief Executive Officer & Founder: V. D.Ceo: P. X.. Explore Better's employee directory with LeadIQ.

What industry does Better belong to?

Minus sign iconPlus sign icon
Better operates in the Financial Services industry.

What technology does Better use?

Minus sign iconPlus sign icon
Better's tech stack includes QuickBooksCircleCIMySQLSQLTwilioDarktraceFannie MaeTwitter.

What is Better's email format?

Minus sign iconPlus sign icon
Better's email format typically follows the pattern of FLast@better.com. Find more Better email formats with LeadIQ.

How much funding has Better raised to date?

Minus sign iconPlus sign icon
As of February 2026, Better has raised $155M in funding. The last funding round occurred on Apr 14, 2025 for $155M.

When was Better founded?

Minus sign iconPlus sign icon
Better was founded in 2016.

Better

Financial ServicesNew York, United States1001-5000 Employees

Better Home & Finance Holding Company (NASDAQ: BETR; BETRW) is the first AI-native mortgage and home equity finance platform, and first fintech to fund more than $100B in loan volume. Since 2016, Better has leveraged its industry-leading AI platform, Tinman®, to achieve it's mission of making homeownership cheaper, faster, and easier for all Americans. In October 2024, the company launched Betsy™, the first voice-based AI loan assistant built exclusively for the mortgage industry. 

Better won the 2025 Fintech Breakthrough Awards for Digital Mortgage Innovation, 2025 Banking Tech Award for Digital Mortgage Innovation, and was named Best Online Mortgage Lender by Forbes and Best Mortgage Lender for Affordability by WSJ in 2023, and #1 on Fortune’s Best Small and Medium Workplaces in New York.
 
Join us: https://better.com/about-us/careers

© 2021 Better Holdco, Inc. and/or its affiliates. All rights reserved.
Home lending products offered by Better Mortgage Corporation. Better Mortgage Corporation is a direct lender. NMLS #330511. 1 World Trade Center, Floor 80, New York, NY 10007. Loans made or arranged pursuant to a California Finance Lenders Law License. Not available in all states. Equal Housing Lender. NMLS Consumer Access. Better Real Estate, LLC is a Virginia Licensed Real Estate Firm with its principal office located at 312-F East Market St., Leesburg, VA 20176. License #0266029484. Equal Housing Opportunity.Better Mortgage Corporation, Better Real Estate, LLC, Better Settlement Services, LLC and Better Cover, LLC are separate operating subsidiaries of Better Holdco, Inc. Each company is a separate legal entity operated and managed through its own management and governance structure as required by its state of incorporation, and applicable and legal and regulatory requirements. Products not available in all states.

Section iconCompany Overview

Headquarters
1 World Trade Center Floor 80 New York, New York United States
Website
better.com
SIC Code
7389 - Business Services, Not Elsewhere Classified
Stock Symbol
BBCO
NAICS Code
52 - Finance and Insurance
Founded
2016
Employees
1001-5000

Section iconFunding & Financials

  • $155M

    Better has raised a total of $155M of funding over 9 rounds. Their latest funding round was raised on Apr 14, 2025 in the amount of $155M.

  • $1B$10B

    Better's revenue is estimated to be in the range of $1B$10B

Section iconFunding & Financials

  • $155M

    Better has raised a total of $155M of funding over 9 rounds. Their latest funding round was raised on Apr 14, 2025 in the amount of $155M.

  • $1B$10B

    Better's revenue is estimated to be in the range of $1B$10B

Ready to create more pipeline?

Get a demo and discover why thousands of SDR and Sales teams trust
LeadIQ to help them build pipeline confidently.

© LeadIQ, Inc. All rights reserved.