Digital payments push The Better Than Cash Alliance is a UN-backed coalition driving the shift from cash to responsible digital payments. This creates a strong demand signal for advisory, implementation roadmaps, and capacity-building services to accelerate digitization for governments, NGOs, and partners.

Global partnerships With over 80 members spanning governments, companies, and international organizations, there are abundant co-selling and alliance-building opportunities. Solutions can be co-developed or co-funded with members like Unilever, Karandaaz Pakistan, and AfricaNenda to scale digital payment adoption.

Public sector focus Strong alignment with national and regional Digital Public Infrastructure initiatives positions the alliance to offer policy advisory, standards development, and implementation frameworks to government clients seeking responsible digital payment ecosystems.

Sustainability alignment The mission to boost financial inclusion and women’s economic participation aligns with ESG and development grant opportunities. Sales opportunities exist in funding-enabled programs, impact reporting tools, and transparency analytics for donors and partners.

Technology footprint Existing tech stack including AWS, Heroku, and Microsoft 365 suggests potential for offering cloud-native, secure payment digitization solutions, data dashboards, and peer-learning platforms that integrate with members’ operations and research activities.