Public-Private Trust Target mid-sized regional nonprofit networks and local chambers that align with BBB’s mission of promoting trust. Potential sales opportunity: partnerships or sponsorships with other nonprofits, education programs, and vendor certifications that leverage BBB accreditation for credibility.

Accreditation Value Position services around accreditation benefits, ethics programs, and consumer trust metrics to local businesses seeking legitimacy. Sales angle: promote BBB accreditation as a differentiator for SMBs in Omaha and across the Midwest Plains service area.

Digital Adoption BBB utilizes several marketing and analytics tools (Optimizely, Google Ad Manager, Google Publisher Tag). Upsell opportunities exist in provide advanced digital marketing, customization, and analytics services to boost nonprofit outreach and consumer engagement.

Strategic Partnerships Recent news shows BBB collaboration with Habitat for Humanity and regional partners. Explore co-branded programs, certification initiatives, and event sponsorships with allied nonprofits and community organizations to extend reach and impact.

Scale & Funding With a sizable revenue band and a regional footprint, there is room to offer donor stewardship, fundraising technology, and CRM optimization services to improve donor engagement, reporting, and transparency for sustained support.