Insights

Expanding Market Reach BetMakers is actively expanding its global presence through strategic partnerships with major operators like Penn Entertainment, Betfair Australia, and Stake, creating ongoing opportunities to introduce its wagering technology solutions to new markets in the United States and internationally.

Innovative Revenue Solutions The company's recent launch of a national Advance Deposit Wagering platform and partnerships in virtual sports and dynamic horse racing odds position it uniquely to offer integrated betting solutions that can enhance revenue streams for operators seeking to modernize and diversify their wagering offerings.

Leverage Technological Strengths BetMakers’ use of advanced technology stacks such as cloud services, real-time data analytics, and cloud-based monitoring enables it to provide reliable, scalable, and customizable wagering platforms, presenting opportunities for sales teams to target operators looking for cutting-edge, cloud-enabled betting solutions.

Target Niche Segments With specialized services like integrity solutions, race streaming, and form analytics, BetMakers is well-positioned in niche segments of the racing and betting industry, opening doors for tailored sales pitches to racing bodies and horsemen groups seeking specific, innovative tools.

Financial Growth Indicators Recent revenue growth of over 12 percent and strategic acquisitions such as LVDC reveal a trajectory of financial expansion and technological enhancement, providing compelling growth stories and upselling opportunities for potential enterprise clients interested in scalable, revenue-driven betting platforms.

BetMakers Technology Group Tech Stack

BetMakers Technology Group uses 8 technology products and services including Cloudflare, git, Google Cloud Monitoring, and more. Explore BetMakers Technology Group's tech stack below.

  • Cloudflare
    Content Management System
  • git
    Development
  • Google Cloud Monitoring
    IT Infrastructure Monitoring
  • jQuery
    Javascript Libraries
  • LinkedIn
    Online Community Software
  • Vercel
    Platform As A Service
  • Node.js
    Programming Languages
  • Cloudflare Bot Management
    Security

Media & News

BetMakers Technology Group's Email Address Formats

BetMakers Technology Group uses at least 1 format(s):
BetMakers Technology Group Email FormatsExamplePercentage
First.Last@betmakers.comJohn.Doe@betmakers.com
83%
Last@betmakers.comDoe@betmakers.com
13%
First@betmakers.comJohn@betmakers.com
3%
First.MiddleLast@betmakers.comJohn.MichaelDoe@betmakers.com
1%

Frequently Asked Questions

Where is BetMakers Technology Group's headquarters located?

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BetMakers Technology Group's main headquarters is located at Melbourne, Victoria Australia. The company has employees across 4 continents, including OceaniaAsiaNorth America.

What is BetMakers Technology Group's official website and social media links?

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BetMakers Technology Group's official website is betmakers.com and has social profiles on LinkedIn.

What is BetMakers Technology Group's NAICS code?

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BetMakers Technology Group's NAICS code is 5415 - Computer Systems Design and Related Services.

How many employees does BetMakers Technology Group have currently?

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As of April 2026, BetMakers Technology Group has approximately 115 employees across 4 continents, including OceaniaAsiaNorth America. Key team members include Cio: O. S.Chief Growth Officer: T. B.Chief Digital Officer: D. M.. Explore BetMakers Technology Group's employee directory with LeadIQ.

What industry does BetMakers Technology Group belong to?

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BetMakers Technology Group operates in the IT Services and IT Consulting industry.

What technology does BetMakers Technology Group use?

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BetMakers Technology Group's tech stack includes CloudflaregitGoogle Cloud MonitoringjQueryLinkedInVercelNode.jsCloudflare Bot Management.

What is BetMakers Technology Group's email format?

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BetMakers Technology Group's email format typically follows the pattern of First.Last@betmakers.com. Find more BetMakers Technology Group email formats with LeadIQ.

When was BetMakers Technology Group founded?

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BetMakers Technology Group was founded in 2011.

BetMakers Technology Group

IT Services and IT ConsultingVictoria, Australia51-200 Employees

BetMakers Technology Group (ASX: BET) creates technology and service solutions that simplify betting at critical points along the wagering lifecycle, unlocking new revenue streams, expanding markets, and enhancing the user experience.

A leading international provider of wagering technology, data, content, and service solutions, BetMakers provides licensed bookmakers, pari-mutuel wagering operators, and racing bodies in over thirty countries with the tools to power growth through its Global Betting Services, Global Tote and Global Racing Network business lines.

We are a diverse group of people who are committed to making a meaningful, positive impact on all our stakeholders, and who abide by certain core values in the delivery of our services: to be trusted, to be innovative, to pursue excellence, to promote a team mindset, and to centre the customer in everything we do.

BetMakers undertakes its business in a way that considers the benefits and impacts of its services to encapsulate a broad group of stakeholders in addition to its shareholders, including racing bodies, horsemen groups, employees, suppliers, customers and the community.

We are focused on providing an environment where employees can be themselves and can shape their careers. We prioritise employees having the opportunity to tackle new projects and to learn and grow. We encourage employees to be heard, and to have the confidence to offer new insights or ideas to improve themselves and the Company without a fear of failure.

Products and services provided by BetMakers include:
- Managed trading services
- Digital platforms and widgets
- Race Vision and streaming
- Form and Informatics
- Integrity solutions
- Data and analytics
- Product and hardware development, including wagering terminals
- Global Tote pari-mutuel wagering solution

Section iconCompany Overview

Headquarters
Melbourne, Victoria Australia
NAICS Code
5415 - Computer Systems Design and Related Services
Founded
2011
Employees
51-200

Section iconFunding & Financials

  • $10M$25M

    BetMakers Technology Group's revenue is estimated to be in the range of $10M$25M

Section iconFunding & Financials

  • $10M$25M

    BetMakers Technology Group's revenue is estimated to be in the range of $10M$25M

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