Insights

Strategic Partnerships BetMakers' recent collaborations with Total Performance Data, Hollywoodbets, Sportradar, and Sportsbet indicate a strong focus on expanding their technology offerings and entering new markets. These partnerships present opportunities to introduce complementary solutions, enhance existing integrations, or customize services to meet the evolving needs of their partners.

Acquisition Expansion The acquisition of Las Vegas Dissemination Company demonstrates BetMakers' commitment to strengthening its pari-mutuel racing capabilities, especially in high-growth regions like Nevada. This move opens avenues for sales of advanced dissemination and data services to a broader client base in North America.

Market Diversification With a presence in over thirty countries and partnerships spanning multiple continents, BetMakers offers potential sales opportunities by providing localized, innovative betting technology solutions tailored to diverse regulatory environments and market preferences.

Product Portfolio Synergy BetMakers' comprehensive range of products including managed trading, digital platforms, streaming, and analytics positions the company to cross-sell integrated solutions to existing clients and attract new ones looking for end-to-end wagering technology packages.

Growth via Innovation Continued investment in cloud-based technologies and partner integrations, such as Google Cloud and React Native, signals ongoing innovation that can be leveraged to offer scalable, cutting-edge solutions to current clients and prospects seeking technological advancement in their betting platforms.

BetMakers Technology Group (ASX:BET) Tech Stack

BetMakers Technology Group (ASX:BET) uses 8 technology products and services including Docker, oEmbed, Google Cloud Platform, and more. Explore BetMakers Technology Group (ASX:BET)'s tech stack below.

  • Docker
    Containerization
  • oEmbed
    Dev Tools
  • Google Cloud Platform
    Infrastructure As A Service
  • Braze
    Marketing Automation
  • Elementor
    Page Builders
  • Bitbucket
    Source Code Management
  • Hostinger
    Web Hosting
  • React Native
    Widgets

Media & News

BetMakers Technology Group (ASX:BET)'s Email Address Formats

BetMakers Technology Group (ASX:BET) uses at least 1 format(s):
BetMakers Technology Group (ASX:BET) Email FormatsExamplePercentage
First.Last@betmakers.comJohn.Doe@betmakers.com
83%
Last@betmakers.comDoe@betmakers.com
13%
First@betmakers.comJohn@betmakers.com
3%
First.MiddleLast@betmakers.comJohn.MichaelDoe@betmakers.com
1%

Frequently Asked Questions

Where is BetMakers Technology Group (ASX:BET)'s headquarters located?

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BetMakers Technology Group (ASX:BET)'s main headquarters is located at Melbourne, Victoria AU. The company has employees across 4 continents, including OceaniaAsiaNorth America.

What is BetMakers Technology Group (ASX:BET)'s official website and social media links?

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BetMakers Technology Group (ASX:BET)'s official website is betmakers.com and has social profiles on LinkedIn.

What is BetMakers Technology Group (ASX:BET)'s NAICS code?

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BetMakers Technology Group (ASX:BET)'s NAICS code is 5415 - Computer Systems Design and Related Services.

How many employees does BetMakers Technology Group (ASX:BET) have currently?

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As of October 2025, BetMakers Technology Group (ASX:BET) has approximately 201 employees across 4 continents, including OceaniaAsiaNorth America. Key team members include Chief Executive Officer: J. H.Cio: O. S.Chief Growth Officer: T. B.. Explore BetMakers Technology Group (ASX:BET)'s employee directory with LeadIQ.

What industry does BetMakers Technology Group (ASX:BET) belong to?

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BetMakers Technology Group (ASX:BET) operates in the IT Services and IT Consulting industry.

What technology does BetMakers Technology Group (ASX:BET) use?

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BetMakers Technology Group (ASX:BET)'s tech stack includes DockeroEmbedGoogle Cloud PlatformBrazeElementorBitbucketHostingerReact Native.

What is BetMakers Technology Group (ASX:BET)'s email format?

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BetMakers Technology Group (ASX:BET)'s email format typically follows the pattern of First.Last@betmakers.com. Find more BetMakers Technology Group (ASX:BET) email formats with LeadIQ.

When was BetMakers Technology Group (ASX:BET) founded?

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BetMakers Technology Group (ASX:BET) was founded in 2011.

BetMakers Technology Group (ASX:BET)

IT Services and IT ConsultingVictoria, Australia201-500 Employees

BetMakers Technology Group (ASX: BET) creates technology and service solutions that simplify betting at critical points along the wagering lifecycle, unlocking new revenue streams, expanding markets, and enhancing the user experience.

A leading international provider of wagering technology, data, content, and service solutions, BetMakers provides licensed bookmakers, pari-mutuel wagering operators, and racing bodies in over thirty countries with the tools to power growth through its Global Betting Services, Global Tote and Global Racing Network business lines.

We are a diverse group of people who are committed to making a meaningful, positive impact on all our stakeholders, and who abide by certain core values in the delivery of our services: to be trusted, to be innovative, to pursue excellence, to promote a team mindset, and to centre the customer in everything we do.

BetMakers undertakes its business in a way that considers the benefits and impacts of its services to encapsulate a broad group of stakeholders in addition to its shareholders, including racing bodies, horsemen groups, employees, suppliers, customers and the community.

We are focused on providing an environment where employees can be themselves and can shape their careers. We prioritise employees having the opportunity to tackle new projects and to learn and grow. We encourage employees to be heard, and to have the confidence to offer new insights or ideas to improve themselves and the Company without a fear of failure.

Products and services provided by BetMakers include:
- Managed trading services
- Digital platforms and widgets
- Race Vision and streaming
- Form and Informatics
- Integrity solutions
- Data and analytics
- Product and hardware development, including wagering terminals
- Global Tote pari-mutuel wagering solution

Section iconCompany Overview

Headquarters
Melbourne, Victoria AU
NAICS Code
5415 - Computer Systems Design and Related Services
Founded
2011
Employees
201-500

Section iconFunding & Financials

  • $25M$50M

    BetMakers Technology Group (ASX:BET)'s revenue is estimated to be in the range of $25M$50M

Section iconFunding & Financials

  • $25M$50M

    BetMakers Technology Group (ASX:BET)'s revenue is estimated to be in the range of $25M$50M

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