Artisan Focus Beth E Coiner specializes in handcrafted, bespoke jewelry using traditional lost wax casting, appealing to customers seeking unique, high-quality artisanal products.

Sustainable Materials The company's emphasis on repurposing old gold and gemstones presents opportunities to partner with eco-conscious suppliers and promote sustainable jewelry initiatives.

Digital Presence Using platforms like Squarespace and Google Workspace indicates a flexible online infrastructure, which can be expanded with digital marketing tools to grow customer engagement and sales.

Niche Market Focusing on bespoke and heirloom jewelry positions BEC in a specialized market segment with potential for targeted marketing to collectors, gift buyers, and sustainable jewelry enthusiasts.

Operational Growth While currently small, there is potential to scale by leveraging online sales channels, jewelry collaborations, and expanding performance art exhibits to increase brand visibility and revenue.