Insights

Market Leadership Betashares is a prominent Australian fund manager with a substantial asset base of approximately 55 billion AUD, serving over a million investors. This indicates significant market penetration and potential for expanding product offerings to existing clients.

Diverse ETF Portfolio The company offers a broad and liquid range of ETF investment solutions across almost every asset class and strategy, presenting opportunities to cross-sell complementary financial products and attract institutional investors seeking comprehensive options.

Digital Engagement With active social media channels like Instagram, YouTube, and Facebook, Betashares maintains strong digital engagement, providing avenues for targeted marketing campaigns and educational initiatives to increase investor engagement and brand loyalty.

Financial Growth Generating revenues between 250 million and 500 million AUD, Betashares demonstrates healthy financial performance, which can facilitate strategic partnerships, investment in innovative technologies, or new market entries to accelerate growth.

Competitive Positioning As one of Australia's largest ETF managers competing with global giants like BlackRock and Vanguard, Betashares presents opportunities to position value-added services, such as tailored investment solutions or technology integrations, to attract high-net-worth clients and institutional investors.

Betashares Tech Stack

Betashares uses 8 technology products and services including Optimizely, Bloomberg, Sizmek, and more. Explore Betashares's tech stack below.

  • Optimizely
    A/B Testing
  • Bloomberg
    Accounting And Finance
  • Sizmek
    Advertising
  • Hammer.js
    Javascript Libraries
  • Braze
    Marketing Automation
  • TypeScript
    Programming Languages
  • Trello
    Project Management
  • Apache HTTP Server
    Web Servers

Media & News

Betashares's Email Address Formats

Betashares uses at least 1 format(s):
Betashares Email FormatsExamplePercentage
First.Last@betashares.com.auJohn.Doe@betashares.com.au
46%
LFirst@betashares.com.auDJohn@betashares.com.au
7%
First.MiddleLast@betashares.com.auJohn.MichaelDoe@betashares.com.au
1%
First.Last@betashares.com.auJohn.Doe@betashares.com.au
46%

Frequently Asked Questions

Where is Betashares's headquarters located?

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Betashares's main headquarters is located at 180 George St, Level 46 Sydney, New South Wales 2138, AU. The company has employees across 4 continents, including OceaniaAsiaEurope.

What is Betashares's phone number?

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You can contact Betashares's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Betashares's stock symbol?

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Betashares is a publicly traded company; the company's stock symbol is EEU.AX.

What is Betashares's official website and social media links?

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Betashares's official website is betashares.com.au and has social profiles on LinkedInCrunchbase.

What is Betashares's NAICS code?

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Betashares's NAICS code is 52 - Finance and Insurance.

How many employees does Betashares have currently?

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As of October 2025, Betashares has approximately 185 employees across 4 continents, including OceaniaAsiaEurope. Key team members include Chief Executive Officer: A. V.Chief Marketing Officer: E. D. V.Chief Operating Officer: D. B.. Explore Betashares's employee directory with LeadIQ.

What industry does Betashares belong to?

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Betashares operates in the Financial Services industry.

What technology does Betashares use?

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Betashares's tech stack includes OptimizelyBloombergSizmekHammer.jsBrazeTypeScriptTrelloApache HTTP Server.

What is Betashares's email format?

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Betashares's email format typically follows the pattern of First.Last@betashares.com.au. Find more Betashares email formats with LeadIQ.

When was Betashares founded?

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Betashares was founded in 2009.

Betashares

Financial ServicesAustralia51-200 Employees

Betashares is a leading Australian fund manager specialising in exchange traded funds (ETFs) and other funds traded on the Australian Securities Exchange (ASX).

Since launching our first ETF in 2010, Betashares has grown to become one of Australia’s largest managers of ETFs. 

Serving over a million Australian investors, Betashares offers cost-effective, simple and liquid access to the broadest range of ETF investment solutions available on the ASX, covering almost every asset class and investment strategy.

As of August 2025, Betashares manages approximately $55 billion in assets.

Visit our website, YouTube channel and social channels for expert tips and insights. 

Website: www.betashares.com.au 

Instagram - https://www.instagram.com/betashares/

YouTube - https://www.youtube.com/@betasharesexplains 

Facebook - https://www.facebook.com/BetasharesETFs

Section iconCompany Overview

Headquarters
180 George St, Level 46 Sydney, New South Wales 2138, AU
Phone number
Stock Symbol
EEU.AX
NAICS Code
52 - Finance and Insurance
Founded
2009
Employees
51-200

Section iconMedia & News

Section iconFunding & Financials

  • $250M$500M

    Betashares's revenue is estimated to be in the range of $250M$500M

Section iconFunding & Financials

  • $250M$500M

    Betashares's revenue is estimated to be in the range of $250M$500M

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