Premium events The hotel boasts the largest convention facility in the area with 12,000 sq ft, presenting a strong opportunity to upsell corporate events, product launches, and large meetings to existing and new clients.

Tech forward In room multimedia connectivity, germ-resistant remotes, UV sanitization, pillow menu and fitness in a bag indicate a modern, health and tech friendly guest experience ideal for near-term partnerships with tech firms and corporate travel programs.

Corporate access Strategic proximity to Detroit business hubs and major corporate locations combined with dedicated meeting spaces positions the property well for corporate RFPs, contract lodging, and long-term room blocks.

Quality positioning Positioned as a 4-star premier property with luxury amenities at a value-focused price point, offering upsell opportunities to premium rooms, penthouse suites, and curated executive experiences.

Digital presence Active use of third-party platforms and review-driven credibility (e.g., Tripadvisor ranking) can be leveraged for targeted marketing, partnership pitches, and travel program partnerships to drive higher conversion.