Premium Targeting High-end corporate event potential leveraging the largest local convention facility (12,000 sq ft) and proximity to Detroit Southfield corporate hubs for meeting and conference packages, with upsell opportunities for premium suites and private business lounge access.

Tech Enabled In room tech amenities and connectivity plus germ-resistant devices present a selling point for tech-savvy travelers; propose partnerships for enhanced corporate travel programs, AV equipment rental, and seamless event tech integrations.

Quality Assurance Hygiene centric focus including UV sanitization and pillow/menu options can be marketed to corporate accounts prioritizing safety and guest well-being, ideal for risk-conscious clients and group bookings.

Growth Opportuni Recent achievement as a top-rated 4-star property and infection of inbound traffic from I-696 and M24 corridor implies potential for channel partner collaborations with travel management companies and regional tour operators.

Flexible Space Largest convention facility in the area combined with upscale amenities presents cross-sell opportunities for multi-day conferences, product launches, corporate retreats, and hybrid events with scalable room blocks and catering.