Growth leadership Recent leadership change with a new CEO Sam Tikriti provides an opportunity to re-engage and align strategic roofing initiatives with executive leadership. Leverage this transition to introduce efficiency, safety, and warranty-driven programs that resonate with the new direction.

Strategic investment Financial backing from Harkness Capital Partners signals growth ambition and potential for expanded service offerings or geographic reach. Position high-value contracts, capital expenditure projects, and multi-site programs that benefit from scalable financing and turnkey delivery.

Brand prestige Award recognition and a track record of large, complex projects (Sika Sarnafil Project of the Year, top contractor listings) support premium positioning. Market services that emphasize proven performance, manufacturer partnerships, and long-term roof system life cycle savings.

Scale opportunity Revenue tier places Best Roofing in mid-market with 201-500 employees and a substantial Florida footprint. Target multi-site commercial portfolios, property management networks, and asset-heavy clients needing reliable maintenance, restoration, or replacement programs.

Digital readiness Active tech stack including Google Ads, HubSpot, Pardot, and analytics tools enables data-driven outreach. Propose integrated marketing and sales playbooks, targeted campaigns for facility managers, and lifecycle engagement that converts ongoing maintenance needs into recurring revenue.