Employment focus Specializes exclusively in employment law with a track record in advocacy and litigation, indicating ongoing needs for client acquisition, case referrals, and scalable marketing to reach employees facing workplace disputes.

Experienced leadership Led by Beth Bertelson and Andrea Ostapowich with active involvement in NELA and MSBA, suggesting opportunities for partnerships, speaking engagements, and co-marketing to raise profile among professional networks and potential clients.

Local market Based in Minneapolis with a small team, presenting a strategic need for targeted local outreach, partnerships with HR departments, unions, and employee groups, as well as scalable digital campaigns to reach a broader regional audience.

Technology stack Utilizes a mix of marketing and engagement tools (Facebook Pixel, Divi, Ninja Forms) and analytics, indicating potential for optimization of lead capture, retargeting, and streamlined intake to convert inquiries into consultations.

Recent actions Past litigation against a major employer (Honeywell) signals active casework in age discrimination, suggesting SDRs should prioritize opportunities in discrimination, retaliation, and unemployment-related matters, and position services to similar potential clients and referrals.