Aggressive PR positioning Berman and Company positions itself to “change the debate” with fact-based, hard-hitting messaging and issue advocacy. Potential upsell: offer expanded strategy sessions, data-driven narrative development, and performance-based media outreach to enhance clients’ ability to shift public opinion.

Award-winning credibility With over 80 Pollie Awards since 2002, the firm demonstrates a track record of recognized effectiveness. Sales opportunity: propose premium case studies and client success packages, plus high-profile media placements and reputation management services to prospects seeking proven results.

Tech-forward reach Utilizes Cloudflare services, Google tools, and other modern web infrastructure, suggesting a capability to scale digital campaigns efficiently. Upsell digital PR, SEO-driven content, and analytics-driven targeting to enhance coverage and measurable impact.

Mid-market focus Headcount ranges 11-50 with revenue estimates in the high hundreds of millions, indicating capability to serve growing organizations that require robust PR without enterprise-scale overhead. Target mid-market firms in regulated or policy-influenced industries for fortified counsel and scaled campaigns.

Competitive landscape fit Compared to large firms like Edelman and Weber Shandwick, Berman and Company occupies a space with specialized mandate and aggressive advocacy. Sales approach: emphasize nimbleness, tailored strategy, and cost-effective, high-velocity campaigns to clients seeking noticeable impact without top-tier agency overhead.