Analytics for Advocacy BMSG already conducts media monitoring and content analysis to support media advocacy training and professional education. There is an opportunity to deploy an advanced media analytics platform with sentiment analysis, trend tracking, audience reach across news, social media, and advertising, with custom dashboards for partners. This could enable multi year services and grant funded projects with public health agencies.

Training Partnerships Their core work includes media advocacy training and professional education. An expanded offering of modular online learning, live workshops, and certificate programs could attract more nonprofits and public health groups, with built in evaluation metrics to demonstrate impact. Potential to cross sell with analytics and partner networks such as UnidosUS, HOME Cohort, and Praxis Project.

Strategic Partnerships BMSG has active collaborations with housing and civil rights focused organizations, indicating a network driven growth path. There is opportunity to provide partnership development services, co design narrative change campaigns, and grant collaboration packages to expand coalitions and funding opportunities.

Impact Evaluation BMSG analyzes media impact on policy change, suggesting demand for independent evaluation, program assessment, data visualization, and funder reporting. Offering research design, dashboards, and compelling data storytelling could help demonstrate outcomes to donors and partners and support grant proposals.

Leadership Growth Recent co director appointments signal organizational growth and succession planning. This presents an opening for leadership development offerings (executive coaching, governance support, fundraising strategy) and digital modernization consulting to strengthen outreach, donor engagement, and scalability across their coalition work.