ConnectWise Expertise Bering McKinley markets the most robust ConnectWise consulting in the MSP space and recently hired a ConnectWise expert, signaling a strong specialization. Sales play: target MSPs using ConnectWise with a bundled offering that combines optimization coaching, project profitability analysis, and ConnectWise configuration reviews; propose a joint webinar or co-branded workshop to capture MSPs actively seeking ConnectWise ROI improvements.

Profitability Focus The firm helps MSPs sell services better, deliver services more profitably, and develop meaningful financial benchmarks, indicating a clear demand for benchmarking and profitability improvement. Sales play: offer benchmarking analytics and pricing strategy consulting; position as the go-to for ROI-focused MSPs; upsell with one-on-one coaching and workshops.

Training Programs With six annual workshops for Service Managers, Sales Managers, and Sales People, plus peer teams, there is a captive pipeline for MSP education. Sales play: partner to co-host or white-label MSP sales enablement trainings, create joint content to attract MSPs, and offer event sponsorships to generate qualified leads.

MSP Ecosystem Their core focus on MSPs aligns well with ConnectWise and other MSP platforms, opening opportunities for partnerships or channel programs that bundle consulting with MSP technology ecosystems. Sales play: pursue partnerships or referral arrangements with ConnectWise and other MSP software vendors to deliver integrated ROI-focused consulting.

Growth Potential A revenue range of ten to twenty-five million with a lean team suggests a scalable, boutique model and potential for growth through strategic partnerships, white-label arrangements, or co-branded services to expand reach without proportional increases in headcount.