Niche practice A small law firm with broad practice areas including personal injury, workers’ compensation, wrongful death, business and corporate law, real estate, and criminal defense presents cross-selling opportunities to clients in need of multiple legal services and ongoing advisory support.

Local presence Located in McKinley Park near the Orange Line, Berg & Berg can leverage local visibility to attract nearby residents and small businesses, offering targeted neighborhood-focused marketing and community engagement campaigns.

Tech stack Utilizes HubSpot for analytics and content, WordPress/Drupal multisite, and marketing and operations tools, suggesting opportunities to upsell advanced marketing automation, client segmentation, and data-driven lead nurturing for growth.

Growth potential Revenue is under one million with a small team, indicating potential for scalable IT, practice management, and security solutions to improve efficiency, client intake, billing workflows, and risk management as the firm expands.

Competitive positioning Small, versatile firm serving multiple practice areas positions it as a potential cross-sell target for bundled legal tech, onboarding training, and outsourced paralegal or administrative support to fuel broader service delivery without significant headcount.