Regional MSP opportunity Benson Communications operates in Northern Indiana with a suite that includes computer tech services, networking, security, graphic design, web development, and video production. This breadth suggests potential for a regional managed services provider (MSP) relationship to consolidate IT, security, and digital marketing needs for local SMBs.

SaaS & hosting Their tech stack mentions Amazon Web Services and PHP-based web development, indicating ongoing hosting, cloud, and site performance projects. A sales target could be managed hosting, cloud migrations, security hardening, and performance optimization services for clients using or moving to AWS.

Digital marketing cross-sell Benson offers branding, marketing, SEO, and various digital media services (graphic design, web development, video production). There is an opportunity to package integrated marketing automation, content creation, and analytics services to existing clients seeking ROI-focused campaigns.

Local market growth With 11-50 employees and a history since 2000, Benson is an established regional player. Sales outreach can emphasize scalable digital and IT solutions for small to mid-sized enterprises in Northern Indiana, leveraging their local presence and multi-service capabilities.

Security and reliability Their offerings include security solutions for home or business and the use of security-focused technologies (HSTS). This indicates upside for selling comprehensive cybersecurity assessments, ongoing monitoring, and compliance services to protect clients’ digital assets.