Insights

Expanding Market Presence Ben's Soft Pretzels has expanded from a single location to five restaurants and a mobile/concession program, with offerings at major universities and sporting events, indicating ongoing growth opportunities in institutional and event-based sales channels.

Strategic Technology Adoption The company's recent partnership with Square highlights a focus on streamlining operations and improving customer experience, creating opportunities for selling integrated POS and management solutions to similar foodservice providers.

Award-Winning Brand Recognition such as Owners of the Year and Business of the Month awards position Ben's as a reputable brand that can attract franchisees and potential partners interested in associating with award-winning businesses.

Revenue Growth Potential With annual revenue estimated between 25 million and 50 million dollars and a focused regional footprint, Ben's offers a lucrative target for vendors seeking to expand into the fast-growing specialty snack market.

Community and Fundraising Focus Ben's active community engagement and fundraising programs open up opportunities for partnerships with local organizations, corporate sponsors, and brands looking to leverage community-centric marketing initiatives.

Ben's Soft Pretzels Tech Stack

Ben's Soft Pretzels uses 8 technology products and services including Open Graph, Webpack, React, and more. Explore Ben's Soft Pretzels's tech stack below.

  • Open Graph
    Content Management System
  • Webpack
    Development
  • React
    Javascript Frameworks
  • Lodash
    Javascript Libraries
  • Polyfill
    Javascript Libraries
  • Google Maps
    Maps
  • HSTS
    Security
  • Pinterest
    Visual And User Generated Content Marketing

Media & News

Ben's Soft Pretzels's Email Address Formats

Ben's Soft Pretzels uses at least 1 format(s):
Ben's Soft Pretzels Email FormatsExamplePercentage
First@benspretzels.comJohn@benspretzels.com
78%
Last@benspretzels.comDoe@benspretzels.com
11%
First.Last@benspretzels.comJohn.Doe@benspretzels.com
5%
FirstL@benspretzels.comJohnD@benspretzels.com
6%

Frequently Asked Questions

Where is Ben's Soft Pretzels's headquarters located?

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Ben's Soft Pretzels's main headquarters is located at 1119 South Indiana Avenue Goshen, Indiana 46526 United States. The company has employees across 2 continents, including North AmericaEurope.

What is Ben's Soft Pretzels's phone number?

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You can contact Ben's Soft Pretzels's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Ben's Soft Pretzels's official website and social media links?

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Ben's Soft Pretzels's official website is benspretzels.com and has social profiles on LinkedIn.

What is Ben's Soft Pretzels's SIC code NAICS code?

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Ben's Soft Pretzels's SIC code is 5461 - Retail Bakeries NAICS code is 722 - Food Services and Drinking Places.

How many employees does Ben's Soft Pretzels have currently?

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As of March 2026, Ben's Soft Pretzels has approximately 163 employees across 2 continents, including North AmericaEurope. Key team members include President: B. H.Franchise Owner And General Manager: C. M. R.Owner: J. W.. Explore Ben's Soft Pretzels's employee directory with LeadIQ.

What industry does Ben's Soft Pretzels belong to?

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Ben's Soft Pretzels operates in the Food and Beverage Services industry.

What technology does Ben's Soft Pretzels use?

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Ben's Soft Pretzels's tech stack includes Open GraphWebpackReactLodashPolyfillGoogle MapsHSTSPinterest.

What is Ben's Soft Pretzels's email format?

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Ben's Soft Pretzels's email format typically follows the pattern of First@benspretzels.com. Find more Ben's Soft Pretzels email formats with LeadIQ.

When was Ben's Soft Pretzels founded?

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Ben's Soft Pretzels was founded in 2008.

Ben's Soft Pretzels

Food and Beverage ServicesIndiana, United States51-200 Employees

Ben's Soft Pretzels was founded in early 2008 by a local business man, Brian, a local pretzel fanatic, Scott, and a local Amish Baker, Ben. Brian and Scott took the old Amish/Dutch recipe that Ben and his wife had perfected and brought it to the public as Ben's Soft Pretzels, LLC. Ben has been baking pretzels and other Amish baked goods for years and are 3rd generation Amish bakers.

Ben's started at the Concord Mall in Elkhart and has grow to five restaurants and a mobile/concession program. Ben's can be purchased in Kokomo, Elkhart, Shipshewana, Mishawaka, Michigan City, Murray State (Murray, Kentucky), University of Wisconsin, Camp Randall Stadium, and at most University of Notre Dame sporting events. Ben's also provides a take home kit that you and your family can bake together.

Ben's is also proud to help the community by providing several great fundraising opportunities. For Franchising opportunities please call us at 574-970-2188.

Ben's is a leader in the soft pretzel market. We specialize in offering the best soft pretzels money can buy. Our pretzels are "nasty" preservative free and are a great value. Ben's offers Pepsi products and all fountain drinks have FREE refills. Ben's Soft Pretzels promises through our Perfect Pretzel Promise that if you are not 100% happy with your product bring back the uneaten portion and we will re-make it. We will do this until you are 100% happy!

Section iconCompany Overview

Headquarters
1119 South Indiana Avenue Goshen, Indiana 46526 United States
Phone number
SIC Code
5461 - Retail Bakeries
NAICS Code
722 - Food Services and Drinking Places
Founded
2008
Employees
51-200

Section iconFunding & Financials

  • $25M$50M

    Ben's Soft Pretzels's revenue is estimated to be in the range of $25M$50M

Section iconFunding & Financials

  • $25M$50M

    Ben's Soft Pretzels's revenue is estimated to be in the range of $25M$50M

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