Market niche Target health care providers and academic medical centers within the Pacific Northwest as the core client base, leveraging their existing focus to expand services in governance, compliance, and risk management for hospitals and physicians.

Growth opportunities Explore expanding into transaction and compliance work for health care mergers, acquisitions, and joint ventures, as well as general business matters for health care entities, given their full spectrum client representation.

Brand credibility Capitalize on recognized attorney accolades (Super Lawyers, Best Lawyers) to differentiate in competitive markets and target high-value healthcare clients and complex litigation matters.

Tech enablement Promote modern digital presence and workflow efficiency benefits tied to their tech stack (WordPress, hosting, and performance tools) to appeal to clients seeking modern, reliable legal service platforms.

Financial health Position the firm as a cost-effective yet specialized option in the mid-market segment (revenue around 10–25 million) for health care legal services, offering scalable services from litigation to transactional support.