Strategic Acquisition BRG is now part of Marsh & McLennan Agency as of 2016, leveraging MMA’s large broker network and resources. This positions BRG to cross-sell broader risk management, consulting, and specialty coverage to its existing mid-market client base.

Mid‑Market Focus With a revenue range of $100M-$250M and an employee base of 11-50, BRG targets mid-market organizations that value comprehensive benefits, risk management, and cost containment programs, aligning with MMA’s mid-market strategy.

Digital & Analytics BRG’s tech stack includes WordPress, Google Analytics, and SEO tools, indicating emphasis on online presence and digital marketing. This creates opportunities to upsell data-driven engagement, optimization services, and digital transformation for client operations.

Integrated Benefits BRG emphasizes Beyond Benefits through integrated employee benefits, insurance, and risk management services. Sales opportunities exist to bundle holistic programs that reduce total cost of risk and improve employee outcomes for clients.

Industry Positioning As part of a large global broker network with peers like HUB International and Aon, BRG can partner on specialized programs, national coverage needs, and scalable solutions, presenting a path to secure larger, multi-region deals for potential enterprise clients.