Digital Marketing Capitalize on the dealership's established Google Analytics and Maps presence to optimize local search visibility, track lead sources, and increase qualified showroom and service appointments through targeted campaigns and improved data-driven follow-ups.

CRM and Experience Integrate a modern CRM and marketing automation with the current Rails and AWS stack and Envoy-enabled front-desk processes to improve online lead capture, enable personalized follow-ups, and boost conversion rates across new, used, and certified vehicle inquiries.

Service Growth Expand post-sale revenue by optimizing service scheduling, promoting maintenance plans, and securing OEM parts partnerships to drive higher service retention and parts sales.

Technology Modernization Enhance website performance and security with scalable AWS hosting, Rails backend optimization, and robust API integrations to support online inventory, financing workflows, and cross-store visibility.

Fleet Opportunities Target local businesses with fleet program offerings, flexible financing, and maintenance packages to win repeat corporate account sales and stabilize revenue streams.