Designer Collaboration Leverage their on-staff designers to position large-scale remodeling and builder projects. Target interior designers, architects, and construction firms with joint design-bid-build proposals and design assistance packages to drive bulk tile orders.

Small to Midsize Focus With a team size of 11-50 and mid-market revenue, pursue projects from local builders and remodelers who value curated showrooms and personalized service over volume-based competitors.

Global Tile Sourcing Highlight their diverse global tile and stone collection to win projects requiring unique patterns, terracotta, marble mosaics, and large-format stone; position as a one-stop showroom for high-end residential and boutique commercial fits.

Showroom Experience Emphasize intimate, stress-free showroom visits in marketing and sales outreach as a differentiator for clients seeking design confidence, color/material education, and on-site collaboration with designers.

Cross-Selling Opportunities Propose bundled offerings with complementary products (backsplashes, floors, countertops) and value-added services (design consultations, project management) to convert walk-ins into larger project scopes for builders and designers.