Acquisition Growth Bell & McCoy has expanded its portfolio by acquiring Next Generation Lighting LLC in February 2026 and Cotney in October 2023. This broadens lighting and related design/install capabilities and extends geographic reach, creating cross-sell opportunities to manufacturers and trade partners serving the luxury home market.

Partner Network The company collaborates with architects, designers, builders, home automation installers, window treatment specialists, landscape and outdoor living firms to reach high-end homeowners. This ecosystem offers multiple entry points for manufacturers to co-market and upsell integrated lighting, automation, and design solutions through a consultative go-to-market approach.

Digital Capabilities With a modern tech stack including Google Tag Manager, PHP, Node.js, HTTP/3 and security measures, Bell & McCoy can run data-driven, fast, secure marketing campaigns and measure ROI. This enables sales teams to offer full-stack digital marketing and attribution services tailored to luxury home product manufacturers.

Mid-Market Growth Revenue is in the 10 to 25 million range with a lean team of 11-50 employees, indicating a mid-market growth profile with capacity to scale services for additional manufacturers and trade partners. The recent Georgia-based lighting acquisition expands geographic reach and cross-sell potential.

Experiential Edge Past partnerships and events with Captivate, Inc. highlight a focus on experiential marketing around light and sound to elevate luxury home experiences. This presents an opportunity to pitch integrated experiential campaigns alongside product marketing to demonstrate differentiated value for high-end brands.