BELDONA AG Email Format

Retail Apparel and FashionAargau, Switzerland51-200 Employees

Beldona AG is a Swiss retailer and designer specializing in lingerie, nightwear, loungewear, and swimwear, with its design work conducted in a dedicated Swiss design lab and products produced by partner manufacturers under strict quality standards. It prioritizes natural, resource-conscious, or recycled materials whenever possible and offers both its own Beldona brand and a selection of established brands to complement its expertise. The company is headquartered in Baden-Dättwil, Aargau, and has been a wholly owned subsidiary of Triumph since 2010.

As a women-focused brand, it aims to celebrate individuality while delivering well-fitting lingerie, nightwear, swimwear, and loungewear, and it pursues sustainability through its B.AWARE initiative. The workforce is predominantly female, and all products are designed, tested, and tried at the Baden headquarters to ensure a reliable fit.

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