Behavioral Insights and Parenting Lab | The University of Chicago Email Format

Research ServicesIllinois, United States11-50 Employees

The Behavioral Insights and Parenting Lab at The University of Chicago conducts research that uses behavioral insights to study how parents make decisions and to reduce social and economic inequality. Its work focuses on identifying low-cost, light-touch interventions that can influence parent investment and engagement in their children’s development, with an emphasis on supporting families with the greatest need. Based in Chicago, the lab designs and tests new approaches to help parents make effective choices that enable children to reach their potential.
The lab operates within the research services field and was co-founded in 2014 by Professors Ariel Kalil and Susan E. Mayer. It targets researchers and policymakers seeking evidence on how behavioral leverage points can improve parental decision-making and child outcomes, contributing to broader efforts to address inequality through early development.

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