Market Expansion Becker Arena Products has demonstrated growth by securing new clients like Sourcewell through competitive procurement processes, indicating ongoing opportunities to expand into state and local government contracts and large institutional projects.

Acquisition Opportunities Having been acquired by Athletica Sport Systems Inc., Becker presents an opportunity to cross-sell complementary ice rink solutions and leverage combined resources to target larger, multi-facility developments.

Product Innovation The launch of their Rink Equipment Resource website feature and auction platform showcases a focus on enhancing customer service and asset management, opening doors for sales of new equipment, upgrades, and secondary market solutions.

Procurement Efficiency With recent contract wins such as Sourcewell, Becker can leverage its procurement credentials to pitch for larger, long-term projects requiring streamlined purchasing processes and reliable suppliers.

Technological Engagement Utilizing a range of digital tools including Google Analytics and social media integrations, Becker can identify potential clients’ digital footprints and tailor outreach to ice rink builders, operators, and architects actively seeking equipment and facility solutions.