SMB payroll focus Target small to midsize businesses that need reliable payroll and payroll tax services, with an emphasis on flexible outsourcing of administrative tasks to relieve workload without committing to full-time staff.

Outsourcing flexibility Highlight the value of scalable bookkeeping and monthly financial statement support on a flexible basis, appealing to companies with variable workloads or seasonal needs.

Compliance and tax Position as a trusted partner for sales and use tax and payroll tax compliance, offering end-to-end support to reduce risk and potential penalties for growing businesses.

Tech-enabled services Leverage a modern tech stack and online presence to reach tech-friendly SMBs, offering seamless integration with clients’ systems and easy onboarding.

Growth and referrals Leverage similarities to larger firms to position as a cost-effective, personalized alternative for clients computing back-office needs, encouraging referrals from accountants and small business networks.